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Understand the constituents of the promotional mix. 1.1     Explain what is meant by promotional mix. The promotional mix is one of the 4P’s of marketing. The phrase ‘promotional mix’ is used to describe the tools to communicate the product or service to the target market. There are 4 main categories in the promotional mix and those are advertising, public relations, personal selling and sales promotion. Advertising is any form of one way paid promotional for example TV or radio adverts. Public relations refer to anything which involves building good relations with the audience. Personal selling is when businesses use a sales team to sell the product. Sales promotion is essentially persuading your consumers to buy or try your product, this involves vouchers, POS materials such as posters, loyalty cards, free gifts , giveaways and competitions. 1.2     Assess the suitability of a promotional mix for a product or service. When marketing a new pr...

3 Understand what is required of professional practice. 3.1 Describe legal considerations of professional practice. As a professional, it is important to note that you are responsible for any legal considerations that may relate to you and your work. In digital marketing the main legal considerations I have to make are to do with copyright or GDPR. I must ensure that any images I use in blogs or otherwise are stock images or are licensed for use for whatever purpose. I also must ensure that any changes to websites or analytics are fully warranted within GDPR and all mailing lists are permitted . It is important to adhere to any legal considerations and maintain adherence to avoid any legal consequences such as prosecution. 3.2 Describe ethical considerations of professional practice. There are no set ethical considerations for each sector as it simply  comes down to the business’ values and individual morals. However, no matter what your morals are as an indiv...