Produce Copy for Digital Media Communication

Understand how digital media channels affect how copy is produced.

1.1   Explain considerations for a selection of media channels.
When writing copy, it is important to consider the channel which the copy is for. For example, you wouldn’t write a PPC ad the same as you would write a blog. The copy will be written in turn with the purpose of the channel it is intended for. Considerations to be taken when producing your copy are word count/character count, what your intention for the campaign is, keywords for SEO, spelling and grammar, and intended audience. These are all just to ensure that your copy will have the intended effect.

1.2   Explain how online content management system affects copy production.

With our CMS (WordPress) the main part of the copy which is affected is formatting, it is important to ensure the spacing and coding is right on your copy in order to ensure it presents how you intend it to.

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